Published in the New York Law Journal
An article published on 10/28/4 in the New York Law Journal quoted Partner Kelly Corcoran and Peggy Vivas, Director of Business Development at Ball Janik LLP, about the importance of delivering valuable content that helps clients and prospects understand how to best leverage the firm for their business challenges. In addition to being published in legal journals, it is imperative to implement a sustained strategy beyond the initial publication that maintains your relevance in the industry, reinforces your expert status, and drives long-term business objectives.
“In today’s rapidly evolving landscape, remaining vigilant and hyper-focused on a specific area of law is critical for building your brand and credibility,” said Vivas.
Other ways to keep published work fresh for your audience include repackaging some of your insights into short blog posts, newsletters, targeted eblasts or podcasts. The more often your content receives additional placement, the greater its chance of being seen, driving audience engagement, and increasing your brand’s profile.
“Incorporating strong research, data, and case studies is helpful in telling a story and helping clients and prospects understand how to best leverage the firm for their business challenges,” added Corcoran.
Read the story in full; click here (subscriber-based).