In today’s competitive business landscape, law firm leaders and their marketing teams are leading the charge to remain competitive and stay ahead. In a feature story, Heather J. Oden, the firm’s Chief Operating Officer, discusses Ball Janik’s latest marketing and business development strategies in a Q&A format. For example:
How have your marketing efforts evolved during the last five years?
Our law firm operates coast-to-coast with offices in Florida and Oregon. Over the last five years, we have focused on enhancing our connectivity and technology to help us better communicate with one another and strategize together to solve client problems. Ball Janik’s approach has become much more focused on collaboration between our lawyers and our marketing team to identify and develop solutions for natural business growth through careful planning and initiatives such as business development, social media strategy, media placements, website development and new offerings for our clients that bring high value to their business strategies.
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